Music Video and Redundancy/Entropy

Redundancy -
An aspect of media that would be predictable in a media form. The higher the redundancy then the higher the predictability.

Entropy -
The reverse of Redundancy where an aspect of the media would be unpredictable and unconventional.


For instance, Taylor Swifts video, "22" is very redundant as it has typical, predictable elements you would expect for her target audience and genre.  

  












However an example of Entropy would Yo La Tengo and their video "Sugarcube". In this video, they do not use redundant features commonly found in the music industry and what is seen is something very unique and very different.

  












I believe that my music video will be a mix of both Redundancy and Entropy as i will aim to have typical generic features of K-Pop while attempting to introduce new and original features.

Green Screen Test

We experimented with green screen, this is the result -

http://www.youtube.com/watch?v=3PTghP51mSs&feature=youtu.be

Star/Persona - Andrew Goodwin

1.

- This screen shot is from Justin Bieber's music video for "Boyfriend". It clearly shows that an expensive, all out lifestyle is the one to live. Scenes such as this one may influence Justin Bieber's targeted audience.







2.

 
- In this scene, Justin Bieber is presented as sexually available and attractive. This is most certainly targeted at his target audience as they tend to be teenage girls.






3.

- This close up of Bieber is purposefully put into the video along with many others specifically for his target audience.  







 

Conventions Of Music Video Genre

-Dark room, lights behind them, generic band positioning.

-Matching/similar clothing, positioned in a shot that allows us to see all of them

-Not much of a narrative, usually just features the band as a whole with close-ups of each individual band member.

-Edited with lots of cuts to the members singly or as a whole, usually cut speed matches pace of the song or their movements.

-Lack of props to represent them as important.

-Usually have matching movements, represents them as being in sync or a group.

-Doesn’t usually take place in a normal location and is somewhere that isn’t of interest so that it doesn’t distract from the group

Stop Motion Animation - Paper Ball

My stop motion animation practice of two paper balls.

Andrew Goodwin Analysis Of A Music Video - "Gangnam Style"

The latest pop culture phenomenon of "Gangnam Style" by the Korean artist PSY. The music video itself is unique in a way that most audiences wouldn't have seen before. It has lots of bright colours that are strewn across the screen at all points in the video.

Illustrative -
Although the actual song may not be constantly linked directly by what goes on in the video, there are many moments where the lyrics have a direct link with the video. Many of these moments are when PSY shouts out "sexy ladies" and is then at that moment surrounded by many, young attractive female dancers.

Amplifying -
The colours are very important in this music video, as like the choreography and the lyrics themselves, they are vibrant and "in your face". I believe that the use of many different colours bring new meanings to the video as it tries to show the upbeat side of the song alongside the pace of the lyrics and the dancing. I do not believe that the colours conflict with the song itself, just reinforce its meanings.

Disjunctive -
There are many scenes in this music video that don't seem to flow with the song nor the video itself. For example, many characters in the video seem to be randomly placed and don't really add anything to the video itself apart from the oddness of it. Other smaller scenes like an explosion and shots of the artist, PSY, in various different places like a playground and warehouses don't really add up.

Lyrics & Visuals -
The general feel of  the editing is quick, sharp cuts that go with the upbeat pace of the song. There are some longer cuts which emphasize when the pace of the song slows down. Also many of the camera angles in the video tend to help with the music videos overall strangeness. The uses of bizarre costume also helps to emphasize the characters portrayed and even the song itself.