Star/Persona - Andrew Goodwin

1.

- This screen shot is from Justin Bieber's music video for "Boyfriend". It clearly shows that an expensive, all out lifestyle is the one to live. Scenes such as this one may influence Justin Bieber's targeted audience.







2.

 
- In this scene, Justin Bieber is presented as sexually available and attractive. This is most certainly targeted at his target audience as they tend to be teenage girls.






3.

- This close up of Bieber is purposefully put into the video along with many others specifically for his target audience.