Print Production - Album Cover & Advert

Here's my album cover for my music video -

And here's my music advert -

Research & Planning - Comparative Essay On Two Music Videos

For our Research & Planning we were told to go away and write a comparative essay on two songs that were linked to the genre we had chosen for our music video.

This is my comparative essay featuring the girls group, "Girls' Generation" and boy band, "Shinee". The document has been uploaded to Google Drive and embedded into this blog, hence the drop  in quality and odd looking screenshots.

Sources Discussed in this essay -

Girls’ Generation - “I Got A Boy”: http://vimeo.com/62028756

Shinee - “Lucifer”: http://vimeo.com/13614513

Michael Shore Theory: http://www.slideshare.net/chrisdaw/theorists-of-music-videos (Slide 7)  

 

Music Video - Shots Preview Storyboard (Flash Animation)

For my storyboard I decided to go away from the typical use of drawing and scanning it onto the computer and went for using Adobe Flash CS6 in order to make a brief preview of what shots I intend to use in my music video.





It was interesting using Adobe Flash as it allowed me to learn some new skills that may come in handy later on in the project or as a career.


 

Research & Planning - Focus Group: Target Audience

I set out to find what people's opinions were on k-pop and audiences of the genre....

From this focus group I have come to the conclusion that western audience believe that k-pop is made and intended for Korean audiences only and more often than not come across as weird and unsettling....This may be something that we come to accept and adapt to over the years as more and more k-pop makes its way into the west.

Choreography For The Music Video

After throwing around some ideas for the music video....we have decided to keep the choreography fairly simple and for the video to focus more on the concept of the male gaze....

This is mainly because our performers are not trained dancers, so we wouldn't want them to injure themselves trying to perform a crazy dance move.

So instead we decided to go for more redundant "dance moves" that you typically see in Korean pop videos...this are often described as "cutesy"

Examples -

Final Casting For Performers

After a bumpy ride the final casting of the performers is complete....


All the performers seem to be enthusiastic and raring to go, most of them also have a background in drama which I believe will help the production of my video go smoother.

Final List -
. Tash Sampson
. Elisha White
. Gemma Gormley
. Katie McGorman

Print Production Planning - Sketches, Fonts etc.

Here's a rough sketch of what I intend my print production album cover to look like (please ignore terrible drawing skills) -

As for fonts, I have researched into doing a more free-flowing, maybe even strange fonts in order to further add to the vividness of Korean pop videos -

First is called "Flower" - 

Girls Generation

Second is called "Exotica" - 

girls generation

The last is called "FeliX" -

Girls Generation

Time Management Plan

For time management I used the site "Timetoast" in order to create a timeline of my plans and all deadlines....

Camera Practice Session #1

For our video we have decided that we want to over-expose as much as possible, even more hopefully when it comes to editing it. We have come to this decision after researching different K-pop videos and finding that the videos for said genre were very bright and over-exposed - further adding to the over the top, vibrant style of the videos....

Here's an example of what I mean:

In order to do this I went online and found both written and visual tutorials on how to mess around with camera lens exposure and I hope to be able to use this in both my print production work and my music video.

Health & Safety Assessment for the Music Video

What the risk is	Potential outcomes	How to avoid it	Who’s in charge
Loose wires	Fall, trip and/or possible death	Tape wires to the floor and make them as visible to the cast as possible	Jake
Falling off stage	Hurt, broken limbs and/or possible death	Make it clearly visible where the stage ends	Jake
Bright lights	Damaged or challenged eye site.	Not let the cast look directly at lights for an extended period of time	The cast
Falling over white sheets	Hurt/injury	Tape or staple the sheets to their attached surface eg. Floor or wall	Jake and I

Location Update

We have now finally found somewhere that we can get white sheets at a affordable price and are are of decent length to which we can adjust if necessary.


http://www.tesco.com/direct/tesco-flat-sheet/465-6555.prd?pageLevel=&skuId=609-2260