Research & Planning - Focus Group: Target Audience

I set out to find what people's opinions were on k-pop and audiences of the genre....

From this focus group I have come to the conclusion that western audience believe that k-pop is made and intended for Korean audiences only and more often than not come across as weird and unsettling....This may be something that we come to accept and adapt to over the years as more and more k-pop makes its way into the west.