What did I use?
Korean Pop is a relatively convention driven genre and I stuck to the redundancy of this genre when I made my music video. Everything down from the editing to the cinematography and even the performance is what drives the conventions to make it a redundant media text.
Technical Conventions -
The mise-en-scene in a K-Pop video is one of its central aspects as it is so crucial in setting the tone of the video. This is usually seen in the lighting as a video is typically over-exposed and filled with various bright, vibrant colours like blues, greens, pinks etc. In my video I attempted to re-create this over-exposed look and to experiment with the colours too.
As you can see from the two screenshots above I went for more warmer colours than the bright, dazzling colours that you usually see.
Editing is another key ingredient into making a music video and as such I took time to make sure that my editing was as up to scratch as possible, while managing to stick to the main convention of the cuts being precisely on time with the beat of the music, as that is what usually gives a viewing audience more viewing pleasure. I mainly stuck to conventional continuity editing and didn't branch off and attempt any Dziga Vertov style of editing. K-Pop videos tend to be cut within convention too and not do anything to unexpected with its videos.
What did I develop?
Throughout the production task I had to adapt many of the previous ideas that I had developed through my research and planning, this was mainly down to the fact that there weren't realistic in terms of time and production costs for my coursework. The main one of these was the fact that I wanted to originally have my performers perform the video on a large, open set stage as that is convention of a K-Pop video as the screenshot below shows -
What did I challenge?
I suppose a main convention that I challenged was that my video didn't actually have any Korean performers in, this was an decision that I didn't even consider until this evaluation task. A factor that I intentionally challenged was toning down the choreography since its conventional in a K-Pop video fir it to be filled with over dramatic, cheesy and sometimes odd dance movement. I toned down on this as I believed that since it's culture centered, my targeted audience may not understand and might be confused or even put off by the over the top choreography. I suppose this was quite an entropic aspect to my video as many people would probably expected to see the cheesy dance moves.
No comments:
Post a Comment