Evaluation: Question 4

Question 4: How Did You Use Media Technologies In The Construction And Research, Planning and Evaluation Stages? 



Throughout the coursework process we have used several different forms of media technology that impacted our work at various stages in the process. These technologies varied from simplistic use of Mobile Phones to more complex use of Adobe After Effects.  


Internet 


The main use throughout all stages of the production task was the use of the internet and more primarily, Media 2.0. I used sites like YouTube and Facebook in both the research and evaluation stages. I also used sites like Powtoon, Timetoast and Blogger in order to put across my ideas and have them as a record. I even used the screen capture software, Screencast-O-Matic to get the footage for this question.


Production


The main use of technology was in the actual Production task where I used both physical technology like cameras and also software like Photoshop and Premiere Pro.


Adobe Photoshop -
For the print-production task, I used Photoshop in order to create the album cover and the promotional advert. Below is a video showcasing the way in which i used the airbrushing technique to create a more polished look on the photos I used -






Adobe Premiere Pro -
The software I used to edit my video together, aside from the base cutting and trimming the clips etc. I used Keyframes in order to slow blend in a blur effect and the video below showcases how I did this -






Adobe After Effects -
I used After Effects in order to apply some extra VFX to my video in order to amplify the exposure, brightness, contrast and even to add some colour based effects. The video below shows how I did this -


 



Through the use of Media 2.0 technologies it enabled me to quite easily find my research and to get my required feedback from my audience. This allowed me to engage with a more active audience as opposed to a passive one, who had the ability to provide constructive feedback and get fully involved in the full project. Also the ease of using Adobe software after learning how to do it, significantly helped as opposed to having to doing all of the post-production manually before digital software came along.